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Google AdWords®

Google AdWords is basically one gigantic global auction.

When someone searches for a keyword phrase like "Kentico web sites", Google will look at the pool of advertisers and see who else is bidding on the keyword phrase. Once this is established there is an auction.

The next step is to determine which Ads are shown based on the bid and the quality score of the Ad placed, which is your Ad Rank.

It is important to note that the higher quality, relevant Ads, will end up costing less when clicked on than an Ad which has a lower quality score.

With Google search and Google AdWords products it is all about relevant results, high quality Ads. In essence, the lower the quality, the more you will end up paying per click.

Let us help you with your Google AdWords campaigns. We can manage them for you and make recommendations on how to get the most out of your campaigns.

Contact us for more information. You may also be eligible for $100 of Free advertising.